CENTER CITY TERRACE + LOUNGE

ART DIRECTION / GRAPHIC DESIGN / VIDEOGRAPHY / PHOTOGRAPHY / SOCIAL MEDIA

Hyatt Regency Rochester wanted to re-invent their indoor/outdoor lounge venue with a retro speakeasy vibe. Edgy, exclusive, innovative, creative and sexy were the buzzwords. I was tasked with creating the atmosphere through a redesign of the logo, compelling photography and videos, social media and promotional collateral.