ROCHESTER INTERNATIONAL JAZZ FEST LATE NIGHT JAM SESSIONS

ART DIRECTION / GRAPHIC DESIGN / VIDEOGRAPHY / SOCIAL MEDIA

Hyatt Regency Rochester was chosen as the official Rochester International Jazz Festival Late Night Jam Session venue. The hotel wanted to promote this distinction heavily using OOH advertising, social media and print collateral. The promotion resulted in at-capacity crowds every night of the festival in 2018 and 2019.